Call me crazy, but I seriously love the piano music featured on recent iPhone commercials. Just the other day, I found the tune wafting through my brain over and over again. There’s nothing quite as lovely as piano music that seems ignite the feeling of hope and joy. They may be trying to sell me a phone, but those little notes inspire me more than a smartphone ever could.

There are two ads circulating with one focusing on the iPhone’s camera and the other showcasing the iPhone’s music application.

My favorite of the two is the first. When I initially heard the music, I wished it could last longer than a minute.

The second ad offers a slight alteration in the melody, giving it a little more energy.  While I love the song, the first is still my favorite!

After doing a little digging, I learned that both pieces were composed by Rob Simonsen, a noted soundtrack composer. His most recent work can be heard on the indie film The Way Way Back. I sampled some of his music on tumblr and was very impressed with the emotional range of his work. Give him a listen at http://robsimonsen.tumblr.com

As it turns out, youtube is full of musicians who love Simonsen’s iPhone ad music as much as I do. A very talented pianist recorded Simonsen’s piece for Photos Every Day, giving listeners a chance to enjoy the music without the background noise of the commercial.

Is this a stupid thing to favorite this week? Probably, but I try to find beauty wherever I can. Even if this is just a commercial jingle, close your eyes and let it in. It will inspire you.

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What’s your favorite thing this week?

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c.b.w. 2013

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